Brand Transformation Under the Dual Carbon Policy Dividend

Yujie Industrial Debuts World's First Bio-based PP Composite with Spent Coffee Ground Fiber at CISMEF!​

The 20th China International Small and Medium Enterprises Fair (CISMEF), jointly organized by authoritative bodies including the Ministry of Industry and Information Technology (MIIT) and the Guangdong Provincial Government, was grandly held at the Canton Fair Complex in Guangzhou from June 27 to 30, 2025. Centering on the core strategy of "Premier Launch Economy," this year's CISMEF featured a series of new product launch events themed "Promoting the Specialized, Sophisticated, Distinctive, and Novel (SSDN) Development of SMEs through Premier Launch Economy."

As a representative provincial-level SSDN enterprise, Dongguan Yujie Industrial Investment Co., Ltd. (hereinafter referred to as Yujie Industrial) showcased its latest R&D achievement – the "Bio-based Polypropylene Composite Material with Spent Coffee Ground Fiber" – at the fair. The company was honored to present this innovative product on the official new product launch stage, introducing it and its practical application cases to a global audience through media exchanges and live-streaming activities.

Yujie Industrial's Premier Launch Captures Industry Attention​​

CISMEF 2025 introduced the "Premier Launch Economy" strategy for the first time, establishing dedicated events to highlight the innovative technologies of "Little Giant" SSDN enterprises. Yujie Industrial's "Bio-based Polypropylene Composite Material with Spent Coffee Ground Fiber" stood out among over a thousand competing technologies, earning a spot on the "CISMEF Most Popular New Products" list.

On June 28th, at the prestigious "Select Live Stream New Product Media Exchange (Session 2)" organized by CISMEF, Yujie Industrial presented its technological breakthrough alongside innovative firms like China Natrium Energy to national mainstream media outlets, including Xinhua News Agency and China Economic Times.

• ​​Core Innovation:​​ A dual waste-cycle pathway: "Waste Cooking Oil/Used Palm Oil → Bio-based Polypropylene" + "Spent Coffee Grounds → Functional Filler." The resulting composite boasts both low-carbon attributes and practical functionality.
• ​​Functional Advantages:​​ The material offers natural antimicrobial and anti-mold properties, high-temperature resistance, a subtle coffee aroma, and a unique micro-particle surface texture, blending aesthetics with utility.
• ​​Application Scenarios:​​ Suitable for injection molding in food packaging, daily necessities, small home appliance casings, and more, providing a low-cost solution for global decarbonization efforts.

From "Waste Management" to "New Quality Productive Forces"​​

Driven by China's national "Dual Carbon" strategy and the "14th Five-Year Plan for Circular Economy Development," the concept of "transforming waste materials into valuable resources" is evolving from a corporate practice into a core pathway for industrial upgrading. The 2025 Government Work Report explicitly called for "building a waste recycling system," while MIIT actively promotes the coordinated digital-green transformation of SMEs. Yujie Industrial's technological breakthrough exemplifies this powerful synergy between policy support and market demand.

As the principle of "turning waste into treasure" is emphasized in guiding remarks on "cultivating new drivers of development," the circular economy has ascended as a crucial element of national competitiveness. The micro-innovations of SMEs, empowered by policy, are converging into a powerful current driving industrial transformation—representing not just the regeneration of resources, but the rebirth of development paradigms.

Brand Credibility Boosted by Platform Authority​​

The 20th CISMEF, as China's highest-tier and most internationally influential exclusive exhibition platform for SMEs (jointly hosted by MIIT and other national ministries), provided authoritative validation for Yujie Industrial's technological strength and brand reputation. Its stringent selection criteria are evidenced by the 24,000 square meters SSDN exhibition zone, featuring 1,145 high-quality enterprises (including 395 national-level "Little Giant" SSDN firms and 863 provincial-level or above SSDN SMEs), accounting for 78.6% of participating companies.

Moving forward, Yujie Industrial will continue to translate its R&D and production capabilities into brand assets with broad public recognition, achieving the pivotal leap from technological advantage to market leadership.